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BOTICARIO NATURE PROTECTION FOUNDATION

(Fundação O Boticário de Proteção à Natureza)


O Boticario Mission:

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To promote and take actions to conserve

nature


  • O Boticário’s values were always in tune with the environment and nature. In 1990, the company created the Fundação O Boticário de Proteção à Natureza (O Boticário Nature Protection Foundation),

 


  • A non-profit organization that has already sponsored 800 conservationist projects including studies, scientific research, environmental education programs and direct fauna and flora protection actions all over Brazil.

 

  • The Foundation also supports the “Natural Areas Protection Program”, which aims at implementing its own private network of Natural Heritage Sites.

 

  • The first one is the Reserva Salto Morato (Salto Morato Natural Reserve), which occupies a 2,340-hectar area, in Guaraqueçaba, on the north coast of the state of Paraná, in southern Brazil. This reservation protects a significant area of the Atlantic Rainforest, besides being provided with infrastructure for scientific research, environmental education, and outdoor recreation.

 

  • In November 1999, the reservation supported by Fundação O Boticário de Proteção à Natureza was declared a Natural Heritage Site by UNESCO.

 

COMMITMENT TO NATURE CONSERVATION, ETHICS, TEAMWORK, SPIRIT AND CONTINUAL DISCOVERY AND DEVELOPMENT